AgfaPhoto Cleaning Products – High-tech care for all consumer imaging devices

AgfaPhoto Holding GmbH and its licensee CCM GmbH will present, for the first time, a range of premium cleaning products for all consumer imaging devices.

The new range of AgfaPhoto cleaning products initially consists of *TÜV certified cleaning sprays, wipes and kits and further display protection films, lens cleaners and air-dusters. (*Germany´s leading testing authority)

Marketing activities have already been launched. CCM will present the products to the general public at the Paperworld trade fair in Frankfurt at the end of January 2009. This will also mark the starting point for the distribution of the products to international retailers.

“Since the announcement of the licence partnership with AgfaPhoto, interest in cleaning products in the consumer imaging industry has increased substantially. This exciting product segment is characterized, above all, by interesting margins, and the fact that it is a lasting sales anchor for our retail partners,” explains Bernd Zimmermann, one of the General Managers at CCM GmbH.

The products will be sold nationally and internationally through retail and authorized dealers.

The Brand:

AgfaPhoto is recognised , worldwide, as the leading Brand for imaging products within the consumer market and is synonymous with outstanding quality and “intelligent” solutions
Because of the easy to use characteristics of the products everyone can enjoy the pleasure of successful photography.
AgfaPhoto allows individuals to optimally capture and maintain those exciting and significant moments which are central to all of our lives.
This is the commitment and promise of Brand AgfaPhoto.
Under this Brand promise AgfaPhoto offers attractive consumer imaging products, such as digital cameras, singe-use cameras, digital frames, media memory, films and batteries.

The Company:

AgfaPhoto Holding GmbH is the exclusive licence holder for the Brand AgfaPhoto of Agfa-Gevaert NV & Co. KG.
Sub-licences for single products and product groups are offered by AgfaPhoto Holding GmbH to qualified manufacturers who take the responsibility for the production and the sales of the products under the highly reputable Brand AgfaPhoto

• AgfaPhoto Leaflet: Cleaning & Care (PDF)